Selling your Home: Our Plan
Phase One
Initial Meeting
Learning your Objectives
- The Property: Features, Details, and History
- The Market: Important Questions
- Making a Plan to Move Forward
Positioning Expectations, Timing, Price
Review of General Market
- Market trends and recent market history
- Near-term expectations
- Seasonal considerations
Review of Specific Market
- Assessing inventory
- Assessing competition
- Demand for property
- Property marketing periods
- List price and listing terms
Preparations – Getting Ready
Review of the Plan
Marketing Preparations
- Improvements, alterations, staging
- Photography
- Print, media, internet marketing
Documentation
- Document, plans, inspections, surveys, title
- Disclosures
Monitoring Changes in the Marketplace
Phase Two
Introducing the Property – A Proper First Impression
- Networking
- Current Buyers
- Announcements
- Print, Brochure, Internet, and Mailing Exposure
- Strategic Public Relations Exposure
- Private Review – Market trends and recent market history
- Broker Preview
- Monitoring Feedback
Marketing Phase – Our Competitive Advantage
- Networking
- Public Relations Opportunities
- Brochure Distribution
- Print Advertising
- Internet Marketing
- Targeted Mailing
- Responding to the Market
Showing the Property – How the Process Impacts the Result
- Creating the Proper First Impression
- Assessing and Engaging the Prospect
- Highlighting Property Features
- Differentiation
- Answering Questions / Handling Objections: Creating Value
- Knowing the Competition
- Demonstrating Opportunity
- Gathering Client Response
MARKET MY HOME
Creating & Monitoring Interest A Critical Responsibility
- Marketing
- Networking: Making Sure All Parties are Aware of the Offering
- Broker Previews
- Open Houses / Private Previews
Communicating with You Keeping you Informed Along the Way
- Establishing a Method and an Interval
- Communicating Marketing Efforts
- Communicating Activity
- Market Activity: When Other Properties Sell
- Changes in the Competitions
- Your Needs: Changes in the Sale Process
Adjustments – Changes in the Market, Changes in Our Plan
- Expectations: When Circumstances Change
- Shifts in the Market
- Revising Our Plan
- Moving Forward
Phase Three
Negotiating Offers Where Experience Counts
- Communicating Before the Offer is Received
- Attracting the Right Offer
- Qualifying the Prospect
- Multiple Offer Situations
- Pitfalls in a Proposed Offer: Preventing
Future Problems
- Protecting You
- Managing Expectations
- Positioning you to win
Escrow – Executing the Contract
- Creating a Timeline
- Managing the Contract: Our Duties and Your Responsibilities
- Service Providers
- Inspections
- Disclosures
- Additional Negotiations (Repair Items)
- Removal of Contingencies
- Preparing to Close
- Final Details
The Closing – The Day You Have Been Waiting For
- Transitioning You from this Property
- Your Closing Statement
- Post Closing Details
The Future – Jane Bond and The Bond Agency is there for you.
- Understanding your Future Needs
- Keeping you informed
- A Resource for the Future